{"id":1879,"date":"2019-05-09T16:51:11","date_gmt":"2019-05-09T14:51:11","guid":{"rendered":"https:\/\/eurecon.de\/?page_id=1879"},"modified":"2021-10-07T11:38:59","modified_gmt":"2021-10-07T09:38:59","slug":"pharma-trend","status":"publish","type":"page","link":"https:\/\/eurecon.de\/en\/pharma-trend\/","title":{"rendered":"Pharma Trend: Survey of innovation and sustainability in the pharmaceutical industry"},"content":{"rendered":"\n
\"Pharma<\/figure><\/div>\n\n\n\n

Pharma Trend, the survey to measure innovativeness and sustainability in the pharmaceuticals sector, has been conducted on behalf of the journal Pharma Barometer annually since 2000. The data for the representative benchmark study are collected online. On the basis of these data the winners of the awards \u2018The Golden Tablet\u00ae<\/sup>\u2019 and \u2018Most Innovative Product\u00ae<\/sup>\u2019 are determined. In addition, the data from the benchmark study form the basis for creating the Pharma Trend Ranking \u201cBest Pharma Companies\u201d.<\/p>\n\n\n\n

Are you interested in participating in the 23nd Pharma Trend 2022? \u00a0Contact us without obligation!<\/a><\/p>\n\n\n\n

Pharma Award<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

The special thing about the award is the jury: the benefits of the medication are evaluated exclusively by doctors, pharmacist and patients, based on their experience of applying the treatments. The reasons that were decisive for the awarding of the winners (top 1-3) are compiled with the respective placements in report volumes, which can be obtained in the formats \u201cStandard\u201d and \u201cBasic\u201d. In the basic version, the report volume contains the information on the winners of the awards \u201cThe Golden Tablet\u201d and \u201cThe Most Innovative Product\u201d with reasons for the award as well as the assessment of the image and the sales force, including some data compared to the previous year. The standard report volume also contains the assessments of four other pharmaceutical companies with regard to 11 aspects: Marketing and sales quality, product and service quality, innovative strength, profitability, transparency, responsibility, ethical action, management quality and business success.<\/p>\n\n\n\n

Various communication packages are available for communicating the awards. For the winner in first place, the advertising label \u201cThe most innovative product\u201d with details of the year, the respective specialist group and the addition \u201cTop 1\u201d is available. Winners on ranks 2 and 3 can use an advertising label with the addition \u201cTop 3\u201d. The rights of use of the advertising labels can be acquired for an unlimited time and place.<\/p>\n\n\n\n

Interested? Contact us without obligation!<\/a><\/p>\n\n\n\n

Pharma Ranking<\/strong><\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

The ranking is based on the holistic medical professionals\u2019 evaluation of the pharmaceutical- and medical technology-companies concerning the following 11 aspects: quality of marketing and sales, quality of products and services, innovativeness, efficiency, transparency, accountability, ethical behavior, management quality and commercial success. At the same time, the respondents rate the companies according to reputation based on the criteria of overall impact, competence, reliability, credibility and recommendation. The ranking is calculated according to the importance of the 11 individual aspects for reputation using a statistical regression. It reliably reflects the detailed company assessment by doctors and pharmacists without being subject to arbitrary bias.<\/p>\n\n\n\n

The complete ranking with all the companies assessed in the benchmark is compiled in report volumes, which can be obtained in the formats \u201cStandard\u201d and \u201cBasic\u201d. The\u00a0Ranking Basis report<\/strong>\u00a0volume contains the ranking of all companies included in the benchmark study. The\u00a0Ranking Standard report<\/strong>\u00a0volume also contains the data from the company\u2019s benchmark for four other pharmaceutical companies with regard to the aforementioned 11 aspects.<\/p>\n\n\n\n

For the companies placed in ranks 1 to 10, an advertising label is available according to the respective placement with details of the year and the additions \u201cTop1\u201d, \u201cTop 5\u201d and \u201cTop 10\u201d. The rights of use of the advertising labels can be acquired for an unlimited time and place.<\/p>\n\n\n\n

Interested? Contact us without obligation!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pharma Trend, the survey to measure innovativeness and sustainability in the pharmaceuticals sector, has been conducted on behalf of the journal Pharma Barometer annually since 2000. The data for the representative benchmark study are collected online. On the basis of these data the winners of the awards \u2018The Golden Tablet\u00ae\u2019 and \u2018Most Innovative Product\u00ae\u2019 are… Read More »Pharma Trend: Survey of innovation and sustainability in the pharmaceutical industry<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1879","page","type-page","status-publish","hentry"],"yoast_head":"\nPharma Trend<\/title>\n<meta name=\"description\" content=\"Every year, the trade journal "PharmaBarometer" commissions Pharma Trend, a representative opinion survey of around 1,500 doctors in Germany.\" 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