Innovation in the pharmaceutical industry – Start-ups

With its Pharma Trend market research, which has been conducted annually since 2000, Eurecon Verlag GmbH independently and without influence measures the innovation and sustainability of pharmaceutical companies from the perspective of users – Germany’s doctors. The most innovative medicines and pharmaceutical companies are honoured at the “Pharma Trend Image & Innovation Award”, known as the Pharma Oscar, via the specialist-specific awards “The Golden Tablet®” and “The Most Innovative Product®” as well as the inter-specialist ranking “Pharma Trend® Best Pharmaceutical Companies”.

In 2018, the 19th Pharma Trend survey will be conducted in the Rx category and, for the first time, in the OTC and Orphan Rare Diseases (ORD) and Start-ups categories.

Conditions of participation

In addition to start-ups from biotechnology and medical technology, as well as manufacturers of herbal finished medicinal products and digital health applications, established pharmaceutical companies with products in the approval process (EMA, positive CHMP recommendation) are invited to apply.

The application must be submitted in the form of an abstract (max. 10 lines/800 characters incl. spaces) and presentation of the product/project (max. 3,000 characters incl. spaces).

The 7-member jury

The seven-member, independent jury with representatives from the health care sector determines the three award winners. The members of the jury have many years of experience in the development of start-ups in biotechnology, M&A and management of biotechnology companies as well as in medicine, marketing, sales and marketing of pharmaceuticals.

Evaluation criteria

Application costs

The cost of the application is 950,00 euros.

For members of the industry associations Bio M and Bio Deutschland as well as start-ups currently or in the future financed via the crowdinvesting platform aescuvest, the application costs are reduced by 50% to 475.00 euros due to the sponsorship of Bio M, Bio Deutschland and aescuvest for the Pharma Trend Image & Innovation Award 2018.

The cost of the application includes 2 personal entry tickets for the respective finalist teams. Additional tickets are available for the winning teams of ranks 1 to 3.

Communication of the Award Winners

The winners of the award “The most innovative product” in the ranks 1 to 3 will be announced on 18.09.2018 during the ceremony “Pharma Trend Image & Innovation Award” at the Deutsches Museum in Munich. The shortlist with the winners of the awards will be published on pharma-trend.com in mid-August 2018.

Approximately 180 invited guests from marketing, medicine and sales in the pharmaceutical industry are expected at the award ceremony. The award ceremony will be recorded in the media and documented on the Pharma Trend channel on YouTube. Partners of the Pharma Trend Image & Innovation Award are cross m, IDV and MARVECS; media partners include münchen.tv, Gelbe Liste Online, Praxis Depesche and Pharma Barometer, the magazine for innovation and sustainability.

For the winners of the ranks 1 to 3, 1 PR article will be prepared, which will be enclosed in the press kit on the occasion of the press conference on the Pharma Trend Image & Innovation Award.  The press conference, to which the trade media as well as representatives of the business media and daily newspapers are invited, will take place shortly before the award ceremony from 17:00 – 18:00.

Further communication offers on request.

All prices are exclusive of VAT.